Erin Redden Designs

  Social retail is a collaborative platform that connects restaurants, streets, campuses, and cities to people by providing environments and events that encourage community and idea sharing.  Social retail is not 'social media for retail', like using Facebook and Instagram, but is a new approach for customer relations. Let us break this down for you; social retail does for businesses what co-working does for the office space. When coworkers from separate companies get together and collaborate, they can share ideas and discuss solutions.  The 10 social retailing tactics include: monitoring and analytics, targeting advertising, user-generated content, check-ins, social graph analytics, working the crowd, gamification, F-commerce, social shopping, and group buying.  Home and lifestyle retailer, West Elm, continues to connect with young entrepreneurs through their West Elm Local initiatives by building assortments from regional designers and allowing these vendors...

This post is a documentation of the transformation of Vintage to Vogues store front window. They are a vintage clothing shop located in downtown andGreensboro. The purpose of this project was to bring an eye catching display to a locally owned shop and draw attention to their products. Jennifer is the owner of the store and she was very nice to work with and gave great feedback. this was a group project so I would like to give credit to Andrew Poole, Edythe Eddinger, and Pamela Liles. Below are the process photos taken throughout the duration of the project.  This is what the store window looked like when we began this project. These were the original concept drawings that the group had presented to the owner Jennifer. She originally said that she wanted Hermes meets Anthropologie whimsical with flowers, birds, and color. So we tired to give her drawings that captured what she had told us and then she went through and said what she liked and di...