Erin Redden Designs

  Social retail is a collaborative platform that connects restaurants, streets, campuses, and cities to people by providing environments and events that encourage community and idea sharing.  Social retail is not 'social media for retail', like using Facebook and Instagram, but is a new approach for customer relations. Let us break this down for you; social retail does for businesses what co-working does for the office space. When coworkers from separate companies get together and collaborate, they can share ideas and discuss solutions.  The 10 social retailing tactics include: monitoring and analytics, targeting advertising, user-generated content, check-ins, social graph analytics, working the crowd, gamification, F-commerce, social shopping, and group buying.  Home and lifestyle retailer, West Elm, continues to connect with young entrepreneurs through their West Elm Local initiatives by building assortments from regional designers and allowing these vendors...

This post is a documentation of the transformation of Vintage to Vogues store front window. They are a vintage clothing shop located in downtown andGreensboro. The purpose of this project was to bring an eye catching display to a locally owned shop and draw attention to their products. Jennifer is the owner of the store and she was very nice to work with and gave great feedback. this was a group project so I would like to give credit to Andrew Poole, Edythe Eddinger, and Pamela Liles. Below are the process photos taken throughout the duration of the project.  This is what the store window looked like when we began this project. These were the original concept drawings that the group had presented to the owner Jennifer. She originally said that she wanted Hermes meets Anthropologie whimsical with flowers, birds, and color. So we tired to give her drawings that captured what she had told us and then she went through and said what she liked and di...

This is a Case Study on window displays for stores. I tried to focus on interesting eye catching displays with different materials that would be easy to recreate.   http://vmsd.com/content/holiday-windows-2016-part-i This window display is in Singapore and it is for Christmas time. I think that they did a good job because of the way  they used lighting in the display and the way that they used it to reflect off the glittery edges of the folded paper. the clothing is black to make it stand off of the white back ground and contrast merchandise they are trying to sell. This is a fancy store so I'm sure their budget is more than most but recreating this wouldn't be hard. You would just need to cut and fold paper and either glue or spray on glitter to create the shine they achieved. I think that this display is simple but makes a big impact.                                   ...

This is the white model of my tie kiosk it is in 1"=1' scale and is made out of foam core and paper. 

These are the renderings, floor plan, RCP, elevation and sections of my kiosk design.  Details about the Kiosk: the circular stand serves as storage and a register for the employee. The ties are displayed on pegs coming out of the structure and they hang down. there are mirrors located on either side of the large round circle in the morning. This provides a place for the customer to see how the tie will look. On the other side of the space there are shelves coming out of the structure to hold rolled ties. Each shelf has its own color and then there is also pegs to hold ties hanging down.